Project Examples
Shoes For Crews
One of my main roles was the design and maintenance of the website. We generated approximately $150Mil/year through the e-commerce site. The first large project I worked on was updating the company website to a responsive website versus one that required a desktop and mobile version.
A key focus area of mine was constant A/B testing. We would evaluate how users were interacting with the site via HotJar. We would then see where we could improve the user experience. Once we had a plan set in place, I would create experiences via Monetate to test the statistical significance and eventually hard-code well performing updates.
Bambu Glasses
Having worked in Marketing for 15 years at the time, in 2018 I decided to create my own company with the knowledge I had accrued over the years. I believed it was time to invest in myself and see how effective I was at creating a profitable company. Within the first year, I began making profit through online sales and marketing channels. Every facet of the company is completely run by myself. Please read more about my journey as an entrepreneur here.
Hangerlok
I started working on a contractor basis with Litchfield International in 2000 when I was a sophmore in college. I maintained a great relationship with the owner, Stuart Hungerford (owner from 1984 – 2020). My roles included website updates, product packaging design, social media curation, email marketing and product photography.
In 2018, I was tasked with a complete re-design of the website using Bootstrap. Having the new site design and structural understanding gave me the tools I needed to effectively market different products to various customer types effectively.
Other Websites I’ve designed/developed
Shoes For Crews
In 2019, I designed and developed the Shoes For Crews Resource Center, so future customers could learn the importance of slip-resistance safety.
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Pave Mobility
Pave Mobility allows parking lot owners to get their parking payments more effectively, through license plate recognition and a payment notice by mail.
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BK Tile & Stone
BK Tile & Stone is known for their elaborate and high-quality work. I designed and developed their website.
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Ignite FIU
I worked on the Ignite FIU re-design through The 1 to 1 Group as part of the donor campaign.
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Dentist on Demand
Brett Rosenberg tasked me with creating a website for him that would allow for people to upload images of dental problems for an initial review prior to appointment.
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Venetian Spa
Venetian Nail Spa has locations nationwide. I helped them create a website that let them engage and take online orders from any state they had a storefront in.
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Alexander Thomas
Alexander Thomas is a booming star in the dance industry. He was part of Serena Williams’ Nike campaign and the 2019 Superbowl.
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CenturyLink
While working for Infinity Sales Group, one of my main clients was CenturyLink. I helped them both re-design their website and made continuous updates for product offers and brand changes.
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UX Designer
Wireframe Design
User Journey
Mockup Design
Live Site
Front-End Web Developer
As a front-end web developer, I have worked on both, PHP and Coldfusion platforms. While having experience in both Smartgit and Sourcetree for work with Git repositories, I have the most experience in Bitbucket for my repository management. I also understand the importance of using local development repositories for testing when working with a team. I primarily work on Mac platforms, and design locally using MAMP.
Other Abilities
- Web Design
- Email Design
- UX Design
- UI Design
- Wireframing
- Sketch
- Print Design
- Packaging Design
- Product and Lifestyle Photography
- Logo Design
- Email Automation
- Google Ad Words
- Video Production
- Audio and Video Editing
- Storyboarding
- Writing
An Entrepreneuer
At this point in my career, I had done just about every job in a Marketing department. I wanted to take a leap and invest in myself.
- Sourcing new products and materials
- Product design
- Packaging and print design
- Product and lifestyle photography
- E-commerce web design and development
- Setting up automated email campaigns to promote discounts and new styles
- Google Ad-Words and Analytics
- Social media advertising and influencer marketing
- Establishing relationships with stores to sell my product
- Fulfillment of purchases for shipping and re-orders for stores
Product Design
I named these sunglasses “Youngblood,” after myself, as it was my first product design for Bambu Glasses. It is now available in two stores, and online at bambuglasses.com.
About Me
In 2006, I moved to Palm Beach Gardens, Florida and developed my skills as a Web Designer. I soon went from designing websites to working on the user experience flows. As mobile browsing started to close in on desktop experiences, I began focusing on more of a mobile first approach in responsive design.
From 2016 – 2019, I worked for Shoes For Crews, where my main focus was Front-End Web Development and UX Design. I also focused on B2B design and a new launch of a Safety Resources Center.
I am currently working as a Senior Front-End Web Developer and UX Designer for Infinity Sales Group. Our focus is on telecommunications marketing for companies such as AT&T, Verizon, DISH and many more. A few of my most significant projects are as follows.
- Competitive research, design and development of compareinternet.com, which allows users to search for Cable and Internet deals based off of zip-code
- Design and development of several e-commerce shopping carts for companies such as HughesNet, Windstream, Verizon, AT&T, Frontier, Earthlink & CenturyLink
