UX Project Case Study
5/3 Bank – UX Design for new Data Exchange platform on ServiceNow
I designed a completely new user experience for Switchboard. Switchboard is a ServiceNow platform that gives teams the ability to access cloud services, with the tools necessary to capture data via the self-service platform. I also facilitated multiple stakeholder meetings and user-feedback sessions throughout the process.
I also facilitated stakeholder meetings, team scrum meetings and user-feedback sessions throughout the design processes for other small projects.
The UX “Spark”
I started by researching our industry competitors to see how their flow was. I then started researching large name brands, and that’s where it made sense to me. After discussing my findings and getting the thumbs up, I started the wire-frames. My goal was to take our 8-step flow and shrink it down to a 4-step flow using a pseudo accordion look. Our back-end wouldn’t handle a one-page checkout at the time, but I could make it look like you never left the page you were on.
After several meetings with the e-commerce, marketing and dev team, we were at a point where we were ready to go live! We started with internal UAT, and then A|B testing to a small percentage, so we could finesse it before a 100% push. We discovered that it increased conversion by almost 30%. That was a huge win, and that was the “Spark” for the beginning of my UX career.”
For verification, please contact Jesse Price (Director of E-Commerce at Shoes For Crews)
UX Design Abilities
- UX Design
- UX Research
- UI Design
- Wireframing
- Storyboarding
- Sketch
- Figma
- Adobe XD
- UXPin
- Invision
- WAWA Employee Service Portal – Next Gen Portal in ServiceNow)
- 5/3 Bank – Data Exchange Platform (data search solution in ServiceNow)
- 5/3 Bank – Switchboard Platform (data implementation solution via Bootstrap and Core-JS)
- Capgemini – Employee portal for CSL Plasma (in ServiceNow)
- FPL – eWeb Search
- FPL – Enterprise Data Platform (EDP Website in ServiceNow)
Web Design Project Examples
Shoes For Crews
One of my main roles was the design and maintenance of the website. We generated approximately $150Mil/year through the e-commerce site. The first large project I worked on was updating the company website to a responsive website versus one that required a desktop and mobile version.
A key focus area of mine was constant A/B testing via Monetate. We would also evaluate how users were interacting with the site via HotJar. Once we had a plan set in place, I would create experiences via Monetate to test the statistical significance and eventually hard-code well performing updates.
This is also where my UX journey began, with the design of a successful checkout process.
Bambu Glasses
Having worked in Marketing for 15 years at the time, I decided to create my own company. I believed it was time to invest in myself and see how effective I was at creating a profitable company. Within the first year, I began making profit through online sales and marketing channels. From design and sourcing, to fulfillment, I take care of it all.
Web Design Experience
I am comfortable designing locally and submitting to Git repositories for review. I also understand the importance of user testing and croww-browser testing.
Web Design Abilities
- Responsive Web Design
- ServiceNow Web Design
- Responsive Email Design
- HTML
- CSS
- Working knowledge of JavaScript (React JS)
- Google Ad Words & Analytics
- Bootstrap
- WordPress
- Email Automation
- Video Production
- Audio and Video Editing
- Product Photography
- SaaS
- Salesforce