BRANDON YOUNGBLOOD
Sr. User Experience Designer
Everything starts with the research. There are two scenarios I often face with UX Design.
1. A new website or page. This often requires extensive research and a competitive analysis to understand the direction and best practices. I will then create low-fidelity wireframes in a UX software, which I will then run workshops, or present the mockups to a focus group of people from different business units in order to gauge the feedback necessary to complete the user journey and high-fidelity mock-ups for developer hand-off.
2. An update or enhancement. Sometimes and existing web experience is outdated, or doesn’t provide an easy user journey. In this case, I will facilitate multiple user-feedback sessions to understand the pain-points users are experiencing. The information I collect allows me to create mock-ups that address the user journey, and make it a better. This leads to an overall easier experience for the end user.
BRANDON YOUNGBLOOD
Sr. User Experience Designer
Everything starts with the research. There are two scenarios I often face with UX Design.
1. A new website or page. This often requires extensive research and a competitive analysis to understand the direction and best practices. I will then create low-fidelity wireframes in a UX software, which I will then run workshops, or present the mockups to a focus group of people from different business units in order to gauge the feedback necessary to complete the user journey and high-fidelity mock-ups for developer hand-off.
2. An update or enhancement. Sometimes and existing web experience is outdated, or doesn’t provide an easy user journey. In this case, I will facilitate multiple user-feedback sessions to understand the pain-points users are experiencing. The information I collect allows me to create mock-ups that address the user journey, and make it a better. This leads to an overall easier experience for the end user.
As a UX Designer
As a UX Designer, my key focus is on creating experiences that make sense to the user. Imagine they start on the homepage, or click on an ad that takes them to another page within the site. The focus is always on how to get them from point A, to point B as effortlessly as possible.
This is an in-depth case study I put together for CompareInternet.com. In this example, I started by doing a competitive and UX design analysis of four different websites. I analyzed multiple aspects of all of the websites. I then created wire-frames of each page, taking into consideration that the user can start on any page. I established a hierarchy and clear call-to-actions. I then mocked up what the functional website would look like. While focusing on the API call-backs, I made sure to develop a site that would allow for anyone in the 42,000 U.S. zip codes to get the same level of quality and ease in their journey to ultimately find the best Internet and Cable provider to fit their needs.
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UX Design Abilities
Experience
- UX Design
- UX Research
- UI Design
- Wireframing
- Storyboarding
Tools
- Adobe XD
- UXPin
- Invision
- Sketch
- Figma
Latest UX Projects
- FPL – eWeb Search
- FPL – Enterprise Data Platform (EDP) Website
- Pave Mobility – Client Portal
- ISG – Compare Internet Website
- Shoes For Crews – Company Website
- Shoes For Crews – E-Commerce Checkout
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Web Development Project Examples
Shoes For Crews
One of my main roles was the design and maintenance of the website. We generated approximately $150Mil/year through the e-commerce site. The first large project I worked on was updating the company website to a responsive website versus one that required a desktop and mobile version.
A key focus area of mine was constant A/B testing. We would evaluate how users were interacting with the site via HotJar. We would then see where we could improve the user experience. Once we had a plan set in place, I would create experiences via Monetate to test the statistical significance and eventually hard-code well performing updates.
Bambu Glasses
Having worked in Marketing for 15 years at the time, in 2018 I decided to create my own company with the knowledge I had accrued over the years. I believed it was time to invest in myself and see how effective I was at creating a profitable company. Within the first year, I began making profit through online sales and marketing channels. Every facet of the company is completely run by myself. Please read more about my journey as an entrepreneur here.
Hangerlok
I started working on a contractor basis with Litchfield International in 2000 when I was a sophmore in college. I maintained a great relationship with the owner, Stuart Hungerford (owner from 1984 – 2020). My roles included website updates, product packaging design, social media curation, email marketing and product photography.
In 2018, I was tasked with a complete re-design of the website using Bootstrap. Having the new site design and structural understanding gave me the tools I needed to effectively market different products to various customer types effectively.
Other Websites I’ve designed/developed
Shoes For Crews
In 2019, I designed and developed the Shoes For Crews Resource Center, so future customers could learn the importance of slip-resistance safety.
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Pave Mobility
Pave Mobility allows parking lot owners to get their parking payments more effectively, through license plate recognition and a payment notice by mail.
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BK Tile & Stone
BK Tile & Stone is known for their elaborate and high-quality work. I designed and developed their website.
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Ignite FIU
I worked on the Ignite FIU re-design through The 1 to 1 Group as part of the donor campaign.
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Dentist on Demand
Brett Rosenberg tasked me with creating a website for him that would allow for people to upload images of dental problems for an initial review prior to appointment.
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Venetian Spa
Venetian Nail Spa has locations nationwide. I helped them create a website that let them engage and take online orders from any state they had a storefront in.
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Alexander Thomas
Alexander Thomas is a booming star in the dance industry. He was part of Serena Williams’ Nike campaign and the 2019 Superbowl.
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CenturyLink
While working for Infinity Sales Group, one of my main clients was CenturyLink. I helped them both re-design their website and made continuous updates for product offers and brand changes.
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As a Front-End Web Developer
As a front-end web developer, my job is to understand the user experience and effectively implement the code. Whether I develop a website in Bootstrap or WordPress, my goal is to always code in a clean and concise way that would be logical and easy to understand for anyone who will be making future updates and edits to the site.
As a front-end web developer, I have worked on both, PHP and Coldfusion platforms. While having experience in both Smartgit and Sourcetree for work with Git repositories, I have the most experience in Bitbucket for my repository management. I also understand the importance of using local development repositories for testing when working with a team. I primarily work on Mac platforms, and design locally using MAMP.
Web Design Abilities
Web Related
- Responsive Web Design
- Responsive Email Design
Tools
- HTML
- CSS
- Google Ad Words & Analytics
- Bootstrap
- WordPress
Other
- Email Automation
- Video Production
- Audio and Video Editing
- Product Photography
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An Entrepreneuer
With a deep connection to nature and a love of sunglasses, I wanted to do something meaningful and create a sustainable approach to fashion. In 2018, I started my own company called Bambu Glasses.
At this point in my career, I had done just about every job in a Marketing department. I wanted to take a leap and invest in myself.
As the owner of the company, my tasks include:
- Sourcing new products and materials
- Product design
- Packaging and print design
- Product and lifestyle photography
- E-commerce web design and development
- Setting up automated email campaigns to promote discounts and new styles
- Google Ad-Words and Analytics
- Social media advertising and influencer marketing
- Establishing relationships with stores to sell my product
- Fulfillment of purchases for shipping and re-orders for stores
Visit: bambuglasses.com
Product Design
I have always been passionate about product development, and almost went to college at Rhode Island School of Design for Industrial Design. Having my own company gives me the ability to invest in myself with developing my own products.
I named these sunglasses “Youngblood,” after myself, as it was my first product design for Bambu Glasses. It is now available in two stores, and online at bambuglasses.com.
About Me
I graduated from Ringling College of Art and Design in 2003 with a BFA in Graphic and Interactive Communication. I then began working for company called The 1 to 1 Group, where we focused on 1 to 1 marketing and variable data.
In 2006, I moved to Palm Beach Gardens, Florida and developed my skills as a Web Designer. I soon went from designing websites to working on the user experience flows. As mobile browsing started to close in on desktop experiences, I began focusing on more of a mobile first approach in responsive design.
From 2016 – 2019, I worked for Shoes For Crews, where my main focus was Front-End Web Development and UX Design. I also focused on B2B design and a new launch of a Safety Resources Center.
I am currently working as a Senior Front-End Web Developer and UX Designer for Infinity Sales Group. Our focus is on telecommunications marketing for companies such as AT&T, Verizon, DISH and many more. A few of my most significant projects are as follows.
- Competitive research, design and development of compareinternet.com, which allows users to search for Cable and Internet deals based off of zip-code
- Design and development of several e-commerce shopping carts for companies such as HughesNet, Windstream, Verizon, AT&T, Frontier, Earthlink & CenturyLink
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