Brandon Youngblood
Sr. UX Designer
I earned my BFA in Graphic and Interactive Communication from Ringling College of Art and Design in 2003, laying the groundwork for my career in UX/UI. I started at The 1 to 1 Group, where I combined creativity with data-driven strategy, sparking my interest in user experience.
In 2006, I moved to Palm Beach Gardens, Florida, and began focusing on mobile-first and responsive web design. This shift deepened my understanding of user flows and shaped my direction in UX.
From 2016 to 2019, I worked at Shoes For Crews, where I honed my skills in front-end development and UX design. That experience solidified my commitment to the field and led me to my current role—leading ServiceNow design for large organizations, where I help streamline IT and HR processes and deliver significant cost savings.
Brandon Youngblood
Sr. UX Designer
I earned my BFA in Graphic and Interactive Communication from Ringling College of Art and Design in 2003, laying the groundwork for my career in UX/UI. I started at The 1 to 1 Group, where I combined creativity with data-driven strategy, sparking my interest in user experience.
In 2006, I moved to Palm Beach Gardens, Florida, and began focusing on mobile-first and responsive web design. This shift deepened my understanding of user flows and shaped my direction in UX.
From 2016 to 2019, I worked at Shoes For Crews, where I honed my skills in front-end development and UX design. That experience solidified my commitment to the field and led me to my current role—leading ServiceNow design for large organizations, where I help streamline IT and HR processes and deliver significant cost savings.
Recent ServiceNow UX Client Projects
UX Project Case Study
Abilities & Latest UX Projects
- UX Design
- UX Research
- UI Design
- Wireframing
- Storyboarding
- Sketch
- Figma
- Adobe XD
- UXPin
- Invision
5/3 Bank – UX Design for new Data Exchange platform on ServiceNow
I designed a completely new user experience for Switchboard. Switchboard is a ServiceNow platform that gives teams the ability to access cloud services, with the tools necessary to capture data via the self-service platform. I also facilitated multiple stakeholder meetings and user-feedback sessions throughout the process.
I also facilitated stakeholder meetings, team scrum meetings and user-feedback sessions throughout the design processes for other small projects.
The UX “Spark”
In 2016, I was working for Shoes For Crews. We had launched our first fully-responsive e-commerce website. What we didn’t launch, however, was a responsive checkout. About 8 months after the launch of the new site, discussion of an updated checkout came to my team. The initial thought was to have a UX company do it for us. After a few quotes, we realized the cost was extremely high. So, I asked if I could take a stab at it. I got the go-ahead.
I started by researching our industry competitors to see how their flow was. I then started researching large name brands, and that’s where it made sense to me. After discussing my findings and getting the thumbs up, I started the wire-frames. My goal was to take our 8-step flow and shrink it down to a 4-step flow using a pseudo accordion look. Our back-end wouldn’t handle a one-page checkout at the time, but I could make it look like you never left the page you were on.
After several meetings with the e-commerce, marketing and dev team, we were at a point where we were ready to go live! We started with internal UAT, and then A|B testing to a small percentage, so we could finesse it before a 100% push. We discovered that it increased conversion by almost 30%. That was a huge win, and that was the “Spark” for the beginning of my UX career.
For verification, please contact Jesse Price (Director of E-Commerce at Shoes For Crews)
Web Design Project Examples
Shoes For Crews
One of my main roles was the design and maintenance of the website. We generated approximately $150Mil/year through the e-commerce site. The first large project I worked on was updating the company website to a responsive website versus one that required a desktop and mobile version.
A key focus area of mine was constant A/B testing via Monetate. We would also evaluate how users were interacting with the site via HotJar. Once we had a plan set in place, I would create experiences via Monetate to test the statistical significance and eventually hard-code well performing updates.
This is also where my UX journey began, with the design of a successful checkout process.
Bambu Glasses
Having worked in Marketing for 15 years at the time, I decided to create my own company. I believed it was time to invest in myself and see how effective I was at creating a profitable company. Within the first year, I began making profit through online sales and marketing channels. From design and sourcing, to fulfillment, I take care of it all.
Web Design Experience
As a front-end web designer, my job is to understand the user experience and effectively implement the code. Whether I develop a website in Bootstrap, WordPress, or raw HTML and CSS, my goal is to always code in a clean and concise way that would be logical and easy to understand for anyone who will be making future updates and edits to the site.
I am comfortable designing locally and submitting to Git repositories for review. I also understand the importance of user testing and croww-browser testing.
Web Design Abilities
- Responsive Web Design
- ServiceNow Web Design
- Responsive Email Design
- HTML
- CSS
- Working knowledge of JavaScript (React JS)
- Google Ad Words & Analytics
- Bootstrap
- WordPress
- Email Automation
- Video Production
- Audio and Video Editing
- Product Photography
- SaaS
- Salesforce